You have a website and of course, you want people to see it. The common trouble most site owners experience is the number of competition they need to face. If the world of the internet is a forest, your website could be compared with just a piece of grass.
Well then, so how can you ensure that your target audience finds you? Avoiding the following mistakes is truly a great start.
Failing To Do Proper Keyword Research
Contents on the web have been running on keywords. Technically, sites show up in the results shown by the search engines when they are of relevance to keyword queries. Now if you tend to just post a content on whatever you feel like crafting rather than based on a technical keyword research, you might be risking yourself to generate traffic.
It could be helpful for your site to have a blog page. However, Search Engine Optimization is indubitably complicated; it is constantly changing with difficult-to-understand algorithm updates. Many bloggers have been incredibly overwhelmed on these updates making them commit a lot of mistakes when it comes to SEO.
True, writing a blog post is a tough skill. You must keep your readers constantly interested, think about proper text structure and a good topic to write about. But your efforts shouldnÃ¢ÂÂt stop there; you must also get familiar with most of the blogging mistakes that hurt your SEO efforts.
Building Low-quality Backlinks
Although link building is a crucial aspect of digital marketing, you must never put quantity ahead of quality. Those low-value backlinks – including those from spammy sites could immensely damage your SEO campaign, especially with the recent Panda update.
Certainly, the quality of a siteâs backlink profile could be one of the primary factors by the search engines to identify whether it will be rewarded or penalized. Thus, you must focus on pursuing links that come from authority sites rather than taking the shortcut by acquiring low-value links from unhealthy sites.